Showing 1 - 10 of 19
Persistent link: https://www.econbiz.de/10000908980
Persistent link: https://www.econbiz.de/10009534475
Persistent link: https://www.econbiz.de/10000855045
Purpose – The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the wineries family has in wine making to assist in...
Persistent link: https://www.econbiz.de/10014814508
Persistent link: https://www.econbiz.de/10000137319
Persistent link: https://www.econbiz.de/10009008258
Persistent link: https://www.econbiz.de/10010227018
Persistent link: https://www.econbiz.de/10009790434