Purpose – The purpose of this paper is to examine the impact that various incentives to export have on the export marketing performance of Australian export market ventures. Design/methodology/approach – The paper is based on an empirical investigation of firms involved in exporting to...

This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in Australian export ventures. Data were gathered via a self-administered mail survey directed to the Chief Executive Officer of 1853 export market ventures. The sample came from...

This study examines the impact that barriers to internationalisation have on entry mode selection for Australian firms entering foreign markets. The study considers a comprehensive set of potential barriers to internationalisation and four major entry modes. The study was based on an empirical...

Examines the role and importance of customer‐contact personnel in the marketing of a bank′s financial services and the importance of customer service in retail banking. Customer‐contact personnel from suburban branches of an Australian retail bank identified their level of agreement with...