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Australia has long been observed to experience ENSO (El Niño Southern Oscillation) of alternating flooding and drought. It is currently experiencing its fourth year of La Niña heavy rain and flooding. At some stage this will revert to one or more years of El Nino drought, often severe. In...
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Purpose The purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated. Design/methodology/approach The research conducted an online survey...
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