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Reducing inequalities through strengths-based co-creation : indigenous students' capabilities and transformative service mediator practices
Davey, Janet; Johns, Raechel; Blackwell, James - In: The journal of services marketing 37 (2023) 7, pp. 817-835
Persistent link: https://www.econbiz.de/10014333400
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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy; David, Patricia; Rundle-Thiele, Sharyn - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
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Plural rationality approach to stakeholder engagement
Knox, Kathy; Parkinson, Joy - In: Stakeholder involvement in social marketing : …, (pp. 150-175). 2021
Persistent link: https://www.econbiz.de/10012419694