Purpose The purpose of this paper is to explore Australasian students’ current perception towards a sales career. Design/methodology/approach Data were collected through a self-administered survey from 431 students enrolled in a Sales Management unit in a large Australian university and its...

The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

Purpose – The purpose of this paper is to examine the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Design/methodology/approach – Convenience sampling method is to be employed and a self‐administered...

Purpose – The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence...

Purpose – The main purpose of the study is to extend Schaefer's paper by investigating how different dimensions of consumer knowledge may affect country of origin cues with an Australian sample. Design/methodology/approach – A self‐administered mail survey was used in this study. The main...