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From a Seller's market to a Buyer's market : advertising looks forward to the 1950s
Crawford, Robert - In: Consumer Australia : historical perspectives, (pp. 39-54). 2010
Persistent link: https://www.econbiz.de/10008908475
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Learning to say g'day to the world : the development of Australia's marketable image in the 1980s
Crawford, Robert - In: Brands : interdisciplinary perspectives, (pp. 167-186). 2015
Persistent link: https://www.econbiz.de/10010478962
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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market
Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472
Persistent link: https://www.econbiz.de/10011626970
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Off the books : oral history and transnational advertising agencies in southeast asia
Crawford, Robert - In: Enterprise & society : the international journal of … 20 (2019) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012098553
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Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores
Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326
Persistent link: https://www.econbiz.de/10014560688
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Digital dawn in adland : transforming Australian agencies
Crawford, Robert - 2021
Persistent link: https://www.econbiz.de/10013182772
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An agent of change : public relations in early twentieth-century Australia
Crawford, Robert; Macnamara, Jim - In: Pathways to public relations : histories of practice …, (pp. 273-289). 2014
Persistent link: https://www.econbiz.de/10010373879
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Consumer Australia : historical perspectives
Crawford, Robert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008702387
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Upholding whose values? : Australia's advertising standards bodies, 1974-2009
Crawford, Robert; Spence-Stone, Ruth - In: Journal of historical research in marketing 4 (2012) 2, pp. 273-289
Persistent link: https://www.econbiz.de/10009561242
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Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert - In: Australian economic history review : a journal of … 45 (2005) 3, pp. 221-243
Persistent link: https://www.econbiz.de/10003229064