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Consumer behaviour
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Australasian marketing journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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2
Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank
;
Heaney, Joo-Gim
;
Kuhn, Kerri-Ann L.
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
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