Purpose – The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on....

Purpose – The purpose of this paper is to examine the role of self‐fulfillment motivation in shaping lifestyles. Gewirth's conceptualization is delineated in which self‐fulfillment occurs when one's deepest aspirations and best capabilities are brought to fruition....

Purpose – The purpose of this paper is to evaluate the ability of a social marketing intervention to provide families with specific nutrition information, stimulate family discussions on the topic of nutrition, and encourage parents to make changes in their child‐feeding practices....

Purpose – The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking. Design/methodology/approach – Teens' discussions on internet websites were accessed to examine their opinions of their alcohol‐related interactions...

Purpose – The senior market is becoming more attractive as older consumers come to comprise a greater proportion of the population and control a greater proportion of national assets. The purpose of this study was to examine older shoppers' experiences in Australian supermarkets to identify...

While the wine market is significant in Australia, very little has been done in the way of consumer research to investigate Australians' attitudes towards the product. This study explored the physical and social contexts that are considered appropriate for wine consumption in Australia....