Purpose – The purpose of this paper is to examine the role of self‐fulfillment motivation in shaping lifestyles. Gewirth's conceptualization is delineated in which self‐fulfillment occurs when one's deepest aspirations and best capabilities are brought to fruition....

Purpose – The purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to understand how females located outside of the normative ideal consume, express, challenge and resist “straight” beauty. Design/methodology/approach – A netnographic...

Purpose – The paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation. Design/methodology/approach – About 16 informants, either Australians who had worked or studied overseas, or expatriates...

Purpose – The purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of members, exploring the reasons for such effects, and drawing marketing implications....

Purpose – Discussions of symbolic meaning tend to focus on consumer goods and as a result there is relatively little consideration given to the meanings associated with less tangible receptacles such as locations. The purpose of this paper is to explore the symbolic meaning resident in a...

Purpose – The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on....

While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting