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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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The residual impact of avoided television advertising
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10003962672