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~subject:"Australien"
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Australien
Brand management
39
Markenführung
36
Consumer behaviour
28
Australia
22
Konsumentenverhalten
20
Einzelhandel
17
Brand image
15
Markenimage
15
Retail trade
15
Brand
14
Markenartikel
14
Estonia
13
Retailing
13
Marketing management
12
Relationship marketing
11
Brands
10
Franchising
10
Marketingmanagement
10
Beziehungsmarketing
9
Estland
9
Globalization
8
Brand architecture
7
Canada
7
Globalisierung
7
Markenarchitektur
7
Department store
6
Latvia
6
Warenhaus
6
Brand extension
5
Corporate branding
5
Electronic commerce
5
Firm performance
5
Führungsstil
5
Innovation
5
International marketing
5
KMU
5
Kanada
5
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5
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5
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13
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Merrilees, Bill
15
Herington, Carmel
4
Miller, Dale
3
Dwivedi, Abhishek
2
Frazer, Lorelle
2
Wong, Ho Yin
2
Bodey, Kelli
1
Cotman, Nigel
1
Gapp, Rod
1
Kristiansen, Stine
1
Lye, Ashley
1
Miller, Dale E.
1
Roberts, Jane
1
Rundle-Thiele, Sharyn
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The journal of brand management : an international journal
2
Australian quarterly : AQ
1
E. C. T. A. readings in ecomnomics ; 2
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of retail & distribution management
1
International journal of trade and global markets
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
15
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1
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15
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1
Economic policy making in Australia
Merrilees, Bill
-
1978
Persistent link: https://www.econbiz.de/10002473753
Saved in:
2
An economic analysis of consumer protection law
Merrilees, Bill
;
Cotman, Nigel
- In:
Australian quarterly : AQ
48
(
1976
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10002473750
Saved in:
3
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10003906954
Saved in:
4
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
5
Brand consumption and narrative of the self
Schembri, Sharon
;
Merrilees, Bill
;
Kristiansen, Stine
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 623-638
Persistent link: https://www.econbiz.de/10003981125
Saved in:
6
Building retail tenant trust: neighbourhood versus regional shopping centres
Roberts, Jane
;
Merrilees, Bill
;
Herington, Carmel
; …
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 597-612
Persistent link: https://www.econbiz.de/10008651874
Saved in:
7
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
8
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
9
Preferences for destination attributes : differences between short and long breaks
Herington, Carmel
;
Merrilees, Bill
;
Wilkins, Hugh
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009743782
Saved in:
10
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
Saved in:
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