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~subject:"Australien"
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Australien
Werbung
19
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Rossiter, John R.
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Journal of advertising research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
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3
The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.
;
Bergkvist, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
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