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~subject:"Australien"
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Australien
Consumer behaviour
119
Konsumentenverhalten
102
Brand image
43
Australia
42
Brand management
42
Markenführung
41
Markenimage
41
Brand
39
Luxury goods
39
Luxusgüter
39
Markenartikel
39
Advertising effects
17
Werbewirkung
17
Emotion
14
Product counterfeiting
14
Produktpiraterie
14
Advertising
13
Beziehungsmarketing
13
Holiday behaviour
13
Relationship marketing
13
Urlaubsverhalten
13
Attitudes
11
Designation of origin
11
Herkunftsbezeichnung
11
Tourism
11
Fashion
10
Tourismus
10
China
9
Luxury brands
9
Werbung
9
Brand extension
8
Consumer attitudes
8
Perception
8
Verbrauchereinstellung
8
Copyright infringement
7
Customer satisfaction
7
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7
Urheberrechtsverletzung
7
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6
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English
23
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Phau, Ian
23
Quintal, Vanessa
5
Cheah, Isaac
2
Cheong, Edith
2
Dix, Steve
2
Ferguson, Graham
2
Lee, Wai Jin
2
Marchegiani, Christopher
2
Roy, Rajat
2
Dix, Stephen Richard
1
Huang, Yu-an
1
Jamieson, Kyle
1
Liang, Johan
1
Lim, Aaron
1
Lwin, Michael
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Matthiesen, Insa-Mascha
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Polczynski, Aleksandra
1
Pougnet, Sonia
1
Shimul, Anwar Sadat
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Soldat, Zorana
1
Thomas, Ben
1
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Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Direct marketing : an international journal
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
23
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1
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
2
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
3
A dual mediation model approach to evaluating the persuasiveness of wine destination websites
Quintal, Vanessa
;
Phau, Ian
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 421-426
Persistent link: https://www.econbiz.de/10011746891
Saved in:
4
Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
Saved in:
5
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
6
Downloading digital video games : predictors, moderators and consequences
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
Saved in:
7
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
8
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
9
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
10
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
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