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~subject:"Australien"
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Australien
Brand management
10
Markenführung
9
Australia
8
Marketing not elsewhere classified
6
Museum
5
Customer satisfaction
4
Beziehungsmarketing
3
Brand image
3
Firm performance
3
Großbritannien
3
International marketing
3
Markenimage
3
Relationship marketing
3
Retailing
3
United Kingdom
3
Unternehmenserfolg
3
Authenticity
2
Branding
2
Co-production
2
Corporate image
2
Corporate reputation
2
Cultural sector
2
Customer loyalty
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Einzelhandel
2
Employees
2
Firmenimage
2
Globalization
2
Inspired worlds
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Institutional logic
2
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2
International market entry
2
Internationaler Markteintritt
2
Kundenzufriedenheit
2
Leisure facilities
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Marketing Theory
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2
Marketingmanagement
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Multinationales Unternehmen
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Language
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English
6
Author
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Bridson, Kerrie
6
Evans, Jody
6
Rentschler, Ruth
3
Hickman, Melissa
1
Mavondo, Felix
1
Minkiewicz, Joanna
1
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Arts marketing : an international journal ; AM
1
European journal of marketing : EJM
1
International journal of arts management
1
Journal of retailing and consumer services
1
MBS working papers
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
6
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1
Retail brand orientation, positional advantage and organisational performance
Bridson, Kerrie
;
Evans, Jody
;
Mavondo, Felix
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10009781183
Saved in:
2
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
3
Exhibitions as sub-brands : an exploratory study
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 45-66
Persistent link: https://www.econbiz.de/10010431500
Saved in:
4
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
5
Don't tate us! : the impediments and drivers of branding museums
Evans, Jody
(
contributor
);
Bridson, Kerrie
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003415751
Saved in:
6
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Bridson, Kerrie
;
Evans, Jody
;
Hickman, Melissa
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003742277
Saved in:
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