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~subject:"Australien"
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Australien
Consumer behaviour
15
Konsumentenverhalten
15
Service quality
14
Australia
13
Brand management
11
Dienstleistungsqualität
11
Markenführung
9
Customer satisfaction
7
Brand image
6
Kundenzufriedenheit
6
Markenimage
6
Beziehungsmarketing
5
Firm performance
5
Innovation
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Tourism
5
Unternehmenserfolg
5
Bibliometrics
4
Bibliometrie
4
Higher education institution
4
Hochschule
4
International marketing
4
Tourismus
4
Brand
3
Brand performance
3
Brands
3
Business start-up
3
China
3
Confidence
3
Dienstleistungsmarketing
3
Globalisierung
3
Globalization
3
Higher education
3
International market entry
3
Internationaler Markteintritt
3
Internationales Marketing
3
Islam
3
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English
9
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Wong, Ho Yin
9
Haq, Farooq
2
Merrilees, Bill
2
Sultan, Parves
2
Perrone, Anthony
1
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Cultural and technological influences on global business
2
Asia Pacific journal of marketing and logistics
1
Handbook of Islamic marketing
1
Handbook of research on effective marketing in contemporary globalism
1
International journal of trade and global markets
1
Journal for international business and entrepreneurship development
1
Journal of Islamic marketing : JIMA
1
Strategic marketing in fragile economic conditions
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ECONIS (ZBW)
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1
Service quality in a higher education context : an integrated model
Sultan, Parves
;
Wong, Ho Yin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 755-784
Persistent link: https://www.econbiz.de/10009686050
Saved in:
2
Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves
;
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 447-468)
.
2013
Persistent link: https://www.econbiz.de/10009757777
Saved in:
3
Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
Saved in:
4
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
Saved in:
5
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
6
Exploring marketing strategies for Islamic spiritual tourism
Haq, Farooq
;
Wong, Ho Yin
- In:
Handbook of Islamic marketing
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10009349642
Saved in:
7
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
8
Is spiritual tourism a new strategy for marketing Islam?
Haq, Farooq
;
Wong, Ho Yin
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10008689100
Saved in:
9
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10003906954
Saved in:
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