Narrow search
Showing 1 - 10 of 18
Cover Image
A short note on corporate venturing for technology acquisition
Miles, Morgan P.; Morrish, Sussie C.; Little, Victoria J.; … - In: Innovation: organization & management : IOM 13 (2011) 1, pp. 126-133
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009296598
Cover Image
Benchmarking entrepreneurship education in US, Australian, and New Zealand university agriculture programs
Mehlhorn, Joey E.; Bonney, Lawrence; Fraser, Niyan; … - In: Journal of developmental entrepreneurship : JDE ; a … 20 (2015) 3, pp. 1-13
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011409971
Cover Image
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012110321
Cover Image
Emergence of accelerators and accelerator policy: the case of Australia
Bliemel, Martin; Klerk, Saskia de; Flores, Ricardo; … - In: Accelerators : successful venture creation and growth, (pp. 162-187). 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011936560
Cover Image
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003983988
Cover Image
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003949217
Cover Image
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003990882
Cover Image
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387525
Cover Image
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie; O'Cass, Aron - In: The journal of consumer marketing 28 (2011) 7, pp. 524-531
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009407495
Cover Image
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009408746