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~subject:"Australien"
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Australien
Sponsorship
28
Consumer behaviour
19
Sponsoring
19
Konsumentenverhalten
17
Advertising effects
10
Australia
10
Brand image
10
Werbewirkung
10
Markenimage
9
Advertising
8
Brand management
7
Markenführung
7
Sport event
7
Sportveranstaltung
7
Werbung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Großbritannien
5
Guerilla marketing
5
Guerilla-Marketing
5
Relationship marketing
5
Sport
5
United Kingdom
5
Brand loyalty
4
Corporate reputation
4
Firmenimage
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Sportmarketing
4
Sports marketing
4
Ambush marketing
3
Brand
3
Confidence
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Markentreue
3
Product quality
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English
3
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Quester, Pascale
3
Pappu, Ravi
1
Rampersad, Giselle
1
Troshani, Indrit
1
Veale, Roberta
1
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
3
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Managing innovation networks : exploratory evidence from ICT, biotechnology and nanotechnology networks
Rampersad, Giselle
;
Quester, Pascale
;
Troshani, Indrit
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 793-805
Persistent link: https://www.econbiz.de/10008737504
Saved in:
2
Tasting quality : the roles of intrinsic and extrinsic cues
Veale, Roberta
;
Quester, Pascale
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 195-207
Persistent link: https://www.econbiz.de/10003821173
Saved in:
3
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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