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Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?
Mitsis, Ann; Foley, Patrick W. - In: Journal of marketing education : JME 31 (2009) 3, pp. 240-252
Persistent link: https://www.econbiz.de/10003910705
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Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
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Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth; Mitsis, Ann - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
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Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew; Leckie, Civilai; Webster, Cynthia M. - In: Australasian marketing journal 20 (2012) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
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Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry
Bandara, Sumangala; Leckie, Civilai; Lobo, Antonio; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 501-518
Persistent link: https://www.econbiz.de/10011739458