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~subject:"Australien"
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Australien
Consumer behaviour
150
Konsumentenverhalten
131
Brand management
55
Markenführung
54
Brand image
52
Brand
50
Markenartikel
50
Markenimage
50
Luxury goods
49
Luxusgüter
49
Australia
41
Beziehungsmarketing
22
Relationship marketing
22
Advertising effects
18
Werbewirkung
18
Designation of origin
17
Emotion
17
Herkunftsbezeichnung
17
Product counterfeiting
14
Produktpiraterie
14
Advertising
13
Fashion
13
Holiday behaviour
13
Urlaubsverhalten
13
Perception
12
Attitudes
11
Tourism
11
China
10
Consumer attitudes
10
Luxury brands
10
Mode
10
Tourismus
10
Verbrauchereinstellung
10
Wahrnehmung
10
Werbung
9
Brand extension
8
Customer satisfaction
8
Personality psychology
8
Persönlichkeitspsychologie
8
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22
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23
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23
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1
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1
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English
23
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Phau, Ian
23
Quintal, Vanessa
5
Cheah, Isaac
2
Cheong, Edith
2
Dix, Steve
2
Ferguson, Graham
2
Lee, Wai Jin
2
Marchegiani, Christopher
2
Roy, Rajat
2
Dix, Stephen Richard
1
Huang, Yu-an
1
Jamieson, Kyle
1
Liang, Johan
1
Lim, Aaron
1
Lwin, Michael
1
Matthiesen, Insa-Mascha
1
Polczynski, Aleksandra
1
Pougnet, Sonia
1
Shimul, Anwar Sadat
1
Soldat, Zorana
1
Thomas, Ben
1
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Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Direct marketing : an international journal
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
23
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1
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
3
Downloading digital video games : predictors, moderators and consequences
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
6
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
9
Mapping the profiles of franchisees : getting to know the black sheep, rough diamonds, whingers and best buddies
Huang, Yu-an
;
Phau, Ian
- In:
Direct marketing : an international journal
2
(
2008
)
4
,
pp. 221-238
Persistent link: https://www.econbiz.de/10003934527
Saved in:
10
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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