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~subject:"Australien"
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Australien
Australia
14
Brand management
13
Sport
13
Markenführung
12
Sportmarketing
8
Sports
8
Sports marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
6
Social media
6
Sponsorship
6
Markenimage
5
Professional sports
5
Profisport
5
Social Web
5
Social web
5
Sponsoring
5
Beziehungsmarketing
4
Brand image
4
Marketing
4
Brand
3
Brand meaning cocreation
3
Familie
3
Family
3
Football
3
Fußball
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Social transmission
3
Theorie
3
Theory
3
Viral marketing
3
Athletes
2
Bedeutung
2
Beziehungsmanagement
2
Brand meaning
2
Branding
2
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12
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10
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10
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2
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English
13
Author
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Stavros, Constantino
7
Westberg, Kate
5
Russell, Roslyn
4
Stewart, Mark F.
4
Brooks, Robert
2
Mitchell, Heather
2
Barake, Adrian J.
1
Dobele, Angela R.
1
Flowers, Kris
1
Fredline, Liz
1
Godinho, Vinita
1
Kellett, Pamm
1
Kelly, Sarah Jane
1
Masters, Tristan
1
Nair, Aruna
1
Phillips, Pamm
1
Singh, Supriya
1
Steel, Marion
1
Venugopal, Srinivas
1
Wilson, B. Kemp
1
Wilson, Bradley
1
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Applied economics
1
Business strategy and the environment
1
Economic papers : a journal of applied economics and policy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sports marketing & sponsorship
1
International sports marketing : principles and perspectives
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of sports economics
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Qualitative market research : an international journal
1
Sport management review
1
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ECONIS (ZBW)
13
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1
An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate
;
Stavros, Constantino
;
Wilson, Bradley
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
Saved in:
2
The impact of degenerative episodes on the sponsorship B2B relationship : implications for brand management
Westberg, Kate
;
Stavros, Constantino
;
Wilson, B. Kemp
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 603-611
Persistent link: https://www.econbiz.de/10009159483
Saved in:
3
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
Saved in:
4
The demand for creative arts in regional Victoria, Australia
Masters, Tristan
;
Russell, Roslyn
;
Brooks, Robert
- In:
Applied economics
43
(
2011
)
4/6
,
pp. 619-629
Persistent link: https://www.econbiz.de/10009011912
Saved in:
5
A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster
Kellett, Pamm
;
Russell, Roslyn
- In:
Sport management review
12
(
2009
)
2
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003913564
Saved in:
6
The initial impacts of a matched savings program : the saver plus program
Russell, Roslyn
;
Brooks, Robert
;
Nair, Aruna
;
Fredline, Liz
- In:
Economic papers : a journal of applied economics and policy
25
(
2006
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003296247
Saved in:
7
When exchange logics collide : insights from remote indigenous Australia
Godinho, Vinita
;
Venugopal, Srinivas
;
Singh, Supriya
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011737653
Saved in:
8
An examination of corporate social responsibility implementation and stakeholder engagement : a case study in the Australian mining industry
Dobele, Angela R.
;
Westberg, Kate
;
Steel, Marion
; …
- In:
Business strategy and the environment
23
(
2014
)
3
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010344763
Saved in:
9
Sport and wellbeing
Westberg, Kate
(
ed.
);
Kelly, Sarah Jane
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10013042845
Saved in:
10
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
International sports marketing : principles and perspectives
,
(pp. 221-247)
.
2014
Persistent link: https://www.econbiz.de/10010246754
Saved in:
1
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