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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan; Huang, Jieshan - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
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Branding consistency across product portfolios in the wine industry
Jeffery, Tayla; Hirche, Martin; Faulkner, Margaret; … - In: International journal of wine business research 36 (2024) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10015326973
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Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
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Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.; Saliba, Anthony J.; Bruwer, Johan - In: Journal of retailing and consumer services 20 (2013) 3, pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
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Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
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Enhancing long-term grape grower/winery relationships in the Australian wine industry
Somogyi, Simon; Gyau, Amos; Li, Elton; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10003977114
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Winery visitation sets : intra-regional spatial movements of wine tourists in branded regions
Alant, Karin; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 191-210
Persistent link: https://www.econbiz.de/10003993858
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The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan; Nam, Kyung-hwa - In: International journal of hospitality management 29 (2010) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Tourism destination image (TDI) perception within a regional winescape context
Bruwer, Johan; Gross, Michael J.; Lee, Hong Chul - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 173-187
Persistent link: https://www.econbiz.de/10011492638