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~subject:"Australien"
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Australien
Consumer behaviour
121
Konsumentenverhalten
104
Australia
44
Brand image
43
Brand management
41
Markenimage
41
Markenführung
40
Brand
38
Luxury goods
38
Luxusgüter
38
Markenartikel
38
Advertising effects
17
Werbewirkung
17
Beziehungsmarketing
15
Holiday behaviour
15
Relationship marketing
15
Urlaubsverhalten
15
Emotion
14
Product counterfeiting
14
Produktpiraterie
14
Advertising
13
Attitudes
11
Designation of origin
11
Herkunftsbezeichnung
11
Tourism
11
Tourismus
11
Perception
10
China
9
Customer satisfaction
9
Fashion
9
Luxury brands
9
Werbung
9
Brand extension
8
Consumer attitudes
8
Destination management
8
Destinationsmanagement
8
Kundenzufriedenheit
8
Marketing
8
Verbrauchereinstellung
8
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Article
25
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1
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26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Sammelwerk
1
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English
26
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Phau, Ian
23
Quintal, Vanessa
5
Shanka, Tekle
3
Cheah, Isaac
2
Cheong, Edith
2
Dix, Steve
2
Ferguson, Graham
2
Lee, Wai Jin
2
Marchegiani, Christopher
2
Roy, Rajat
2
Dix, Stephen Richard
1
Handley, Brian
1
Huang, Yu-an
1
Jamieson, Kyle
1
Liang, Johan
1
Lim, Aaron
1
Lwin, Michael
1
Matthiesen, Insa-Mascha
1
Polczynski, Aleksandra
1
Pougnet, Sonia
1
Rabbanee, Fazlul K.
1
Setiyati, Etsa
1
Shimul, Anwar Sadat
1
Soldat, Zorana
1
Taylor, Ruth
1
Thomas, Ben
1
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Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
The journal of contemporary issues in business and government
2
Asia Pacific journal of marketing and logistics
1
Direct marketing : an international journal
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
26
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1
International students' perception of rural Western Australia as a tourist destination
Shanka, Tekle
- In:
The journal of contemporary issues in business and …
6
(
2000
)
1
,
pp. 41-48
Persistent link: https://www.econbiz.de/10003182375
Saved in:
2
Niche retailing : souvenir attributes and purchase intentions
Shanka, Tekle
;
Setiyati, Etsa
;
Taylor, Ruth
- In:
The journal of contemporary issues in business and …
14
(
2008
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10003956500
Saved in:
3
From resentment to excitement : Australasian students' perception towards a sales career
Handley, Brian
;
Shanka, Tekle
;
Rabbanee, Fazlul K.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1178-1197
Persistent link: https://www.econbiz.de/10011796589
Saved in:
4
Downloading digital video games : predictors, moderators and consequences
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 740-756
Persistent link: https://www.econbiz.de/10009671946
Saved in:
5
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
6
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
7
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
9
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
10
Mapping the profiles of franchisees : getting to know the black sheep, rough diamonds, whingers and best buddies
Huang, Yu-an
;
Phau, Ian
- In:
Direct marketing : an international journal
2
(
2008
)
4
,
pp. 221-238
Persistent link: https://www.econbiz.de/10003934527
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