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~subject:"Austria"
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Austria
Consumer behaviour
14
Konsumentenverhalten
13
Sponsorship
13
Sponsoring
11
Sportmarketing
9
Sports marketing
9
Brand
8
Brand image
8
Brand management
8
Markenartikel
8
Markenführung
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Markenimage
8
Theorie
7
Theory
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Advertising effects
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Marktforschung
6
Werbewirkung
6
Advertising
5
Market research
5
Sport event
5
Sports
5
Sportveranstaltung
5
Marketing management
4
Marketingmanagement
4
Werbung
4
Children
3
Customer analysis
3
Kinder
3
Kundenanalyse
3
Sport
3
Österreich
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftsstudium
2
Beziehungsmarketing
2
Big event
2
Brand associations
2
Brand strength
2
Branding
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China
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German
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English
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Grohs, Reinhard
2
Reisinger, Heribert
2
Wagner, Udo
2
Leisch, Michaela
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Handbuch der Marktforschung
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
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2
Einsatzmöglichkeiten für statistische Methoden in der Marktforschung
Wagner, Udo
;
Reisinger, Heribert
- In:
Handbuch der Marktforschung
,
(pp. 217-222)
.
2007
Persistent link: https://www.econbiz.de/10003536411
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3
Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, Udo
;
Grohs, Reinhard
;
Leisch, Michaela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 251-264)
.
2003
Persistent link: https://www.econbiz.de/10001793606
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