Purpose – The purpose of this study is to employ the collage technique, an unstructured qualitative association instrument, with respect to place branding initiatives and to uncover internal stakeholders' perceptions of the region or destination. Design/methodology/approach – The first part...

Purpose – The aim of this paper is to analyse the motives and the socio‐economic profile of bed and breakfast (B&B) and vacation home owners in the tourism industry. Design/methodology/approach – The first part of the paper provides a literature review of types of entrepreneurship as...

Purpose – The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach – Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol...

Purpose – In remote rural areas such as the Alps, communities present a set of specific laws, norms and rules. According to social capital theory, these idiosyncrasies are founded on the closure of the actors in the community. On the contrary, as tourist destinations develop, enterprises and...