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The impact of the COVID pandemic was not only health-related but also had a significant impact on the way companies operate. Most commonly, the impact of enforced digitalisation can be mentioned, which was dominated by the implementation of enforced remote working. We aim to explore how...
Persistent link: https://www.econbiz.de/10015272322
Digital Internet’s popularity and the e-commerce market continue to grow. In recent years, online media has greatly impacted retail experience and consumer behaviour. This study examines the influence of customer purchase intention (PIN) while considering a combination of social factors and...
Persistent link: https://www.econbiz.de/10013538359