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Journal of strategic marketing
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Marketing flexibility measurement scale : conceptualization, development and nomological validation
Shalender, Kumar
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 618-628
Persistent link: https://www.econbiz.de/10011855096
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AUTOFLEX: marketing flexibility measurement scale for automobile companies
Shalender, Kumar
;
Singh, Nripendra
;
Sushil
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011742913
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