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Purpose – The purpose of this paper is to examine the effects of political risk on firms' likelihood of foreign market entry and performance by adopting a strategic view of political risk and drawing upon the arguments of multimarket contact theory. Design/methodology/approach – This study...
Persistent link: https://www.econbiz.de/10010741383
Purpose – The purpose of this paper is to examine the effects of political risk on firms' likelihood of foreign market entry and performance by adopting a strategic view of political risk and drawing upon the arguments of multimarket contact theory. Design/methodology/approach – This study...
Persistent link: https://www.econbiz.de/10014952203