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Out with the old : a Bayesian approach to estimating product modification rates

Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun - In: Journal of business research : JBR 118 (2020), pp. 141-149

Persistent link: https://www.econbiz.de/10012288581

Getting to global : an evolutionary perspective of brand expansion in international markets

Townsend, Janell D.; Yeniyurt, Sengun; Talay, Mehmet Berk - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 539-558

Persistent link: https://www.econbiz.de/10003854590

Manufacturer price reduction pressure and supplier relations

Henke, John W.; Parameswaran, Ravi; Mohan Pisharodi, R. - In: Journal of Business & Industrial Marketing 23 (2008) 5, pp. 287-300

Purpose – Manufacturer price reduction pressure on suppliers is an important contributor to helping a manufacturer maintain a strong competitive position by keeping costs low. The benefits of trusting supplier working relations also help strengthen a manufacturer's competitive position. The...

Persistent link: https://www.econbiz.de/10014842910

Do buyer cooperative actions matter under relational stress? : evidence from Japanese and US assemblers in the US automotive industry

Zhang, Chun; Henke, John W.; Griffith, David A. - In: Journal of operations management 27 (2009) 6, pp. 479-494

Persistent link: https://www.econbiz.de/10003906492

The effect of buyer behaviors on preferred customer status and access to supplier technological innovation : an empirical study of supplier perceptions

Ellis, Scott C.; Henke, John W.; Kull, Thomas J. - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1259-1269

Persistent link: https://www.econbiz.de/10009699338