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~subject:"Automotive industry"
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Automotive industry
Consumer behaviour
115
Konsumentenverhalten
111
Theorie
92
Theory
92
Deutschland
56
Germany
56
Beziehungsmarketing
55
Relationship marketing
55
Marktforschung
41
Market research
39
Produktmanagement
30
Product management
28
Marketing
27
Conjoint analysis
26
Conjoint-Analyse
26
Brand management
24
Experiment
24
Markenführung
23
Pricing strategy
22
Product design
22
Preismanagement
21
Produktgestaltung
21
Marketing management
19
Marketingmanagement
19
Brand
17
Markenartikel
17
Brand image
16
Markenimage
16
Entscheidung
15
Kfz-Industrie
15
Decision
14
Social Web
13
Social web
13
Electronic Commerce
12
Automotive market
11
Customer satisfaction
11
E-commerce
11
Innovation
11
Kfz-Markt
11
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research-article
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Language
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English
9
German
7
Author
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Herrmann, Andreas
16
Huber, Frank
4
Landwehr, Jan Rüdiger
4
Heitmann, Mark
3
Johnson, Michael D.
2
Befurt, Rene
1
Brandenberg, Andreas
1
Einhorn, Martin
1
Fürderer, Ralph
1
Gustafsson, Anders
1
Henneberg, Stephan
1
Higie Coulter, Robin
1
Hoffmann, Nicole
1
Keaveney, Susan M.
1
Labroo, Aparna A.
1
Landwehr, Jan R.
1
McGill, Ann L.
1
Polak, Ben
1
Schaffner, Dorothea
1
Tomczak, Torsten
1
Uekermann, Frauke
1
Wentzel, Daniel
1
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of marketing
1
Marketing science
1
Pricing Strategy and Practice
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
15
Other ZBW resources
1
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1
Preisbeurteilung bei mehrdimensionaler Preisstellung
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10001242750
Saved in:
2
Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Automobilindustrie
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10001139653
Saved in:
3
Unternehmenserfolg durch das Plattformkonzept
Herrmann, Andreas
;
Huber, Frank
- In:
Zeitschrift für Planung : ZP
11
(
2000
)
3
,
pp. 245-268
Persistent link: https://www.econbiz.de/10001531100
Saved in:
4
The value of passenger car customers
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 349-370)
.
1997
Persistent link: https://www.econbiz.de/10001299158
Saved in:
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
6
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
7
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
8
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
9
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
10
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
1
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