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Consumer behaviour
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan
;
Soyez, Katja
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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Spiegeln globale Werbemaßnahmen kulturelle Unterschiede wider? : ein inhaltsanalytischer Vergleich deutscher und russischer Printanzeigen deutscher Automobilhersteller
Hoffmann, Stefan
;
Wittig, Katja
;
Müller, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003392527
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