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Die Bedeutung von open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie

Kuester, Sabine; Schuhmacher, Monika C. - 2007

Persistent link: https://www.econbiz.de/10003609601

Preisbeurteilung bei mehrdimensionaler Preisstellung

Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10001242750

Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Automobilindustrie

Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 39 (1993) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10001139653

Product and service bundling decisions and their effects on purchase intention

Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Pricing Strategy and Practice 5 (1997) 3, pp. 99-107

Examines the effects of four factors (the bundle: pure or mixed, the price discount, the functional complementarity of bundle components, and the number of bundle components) on consumers’ intentions to purchase product and service bundles. The findings were relatively consistent across...

Persistent link: https://www.econbiz.de/10014985406

Unternehmenserfolg durch das Plattformkonzept

Herrmann, Andreas; Huber, Frank - In: Zeitschrift für Planung : ZP 11 (2000) 3, pp. 245-268

Persistent link: https://www.econbiz.de/10001531100

The value of passenger car customers

Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 349-370). 1997

Persistent link: https://www.econbiz.de/10001299158

Customer retention in the automotive industry : quality, satisfaction and loyalty

Johnson, Michael D. (ed.); Herrmann, Andreas (contributor); … - 1997

Persistent link: https://www.econbiz.de/10000640799

Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy

Herrmann, Andreas; Henneberg, Stephan; Landwehr, Jan … - In: Total quality management & business excellence : an … 21 (2010) 9/10, pp. 1017-1031

Persistent link: https://www.econbiz.de/10008660449

The influence of stimulus ambiguity on category and attitude formation

Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10003956490

The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions

Keaveney, Susan M.; Herrmann, Andreas; Befurt, Rene; … - In: Psychology & marketing 29 (2012) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10009501836