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~subject:"Automotive supplier industry"
~subject:"Markenimage"
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Automotive supplier industry
Markenimage
India
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Brand identity
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Brand management
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Consumer behaviour
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Abfallwirtschaft
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Apparel design
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Arbeitsmobilität
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Armutsbekämpfung
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Attributes and levels reduction
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Automobilzulieferindustrie
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Bangladesch
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Bangladesh
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Betriebliche Kennzahl
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BoPs
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Brand loyalty
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Roy, Dilip
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Banerjee, Saikat
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Tewari, Anupama
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Tewari, Rupam
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Journal of management research
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Journal of research in marketing and entrepreneurship : JRME
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The journal of product & brand management
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ECONIS (ZBW)
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The learning effects of brands : determined through Markovian analysis of brand switching
Roy, Dilip
;
Tewari, Rupam
;
Tewari, Anupama
- In:
Journal of management research
1
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003914673
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2
Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
Saved in:
3
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
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