Omar, Nor Asiah; Zainol, Zuraidah; Thye, Chan Kuan; … - In: Journal of Islamic Marketing 8 (2017) 4, pp. 686-710
Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and...
