The year 2019 witnessed two unicorn IPOs from ride-hailing platforms: Lyft at a $24.3 billion valuation and Uber at a $82.4 billion valuation. Did these platforms strategically adjust their marketing decisions before their IPOs to appease investors? To answer this question, we use a...

The “going public” process is under strain, as the characteristics of companies going public, and the investor base investing in those companies’ IPOs, has changed. In addition to companies going public with more unformed business models, many of these companies market themselves to...

Peer-to-peer lending platforms have become commonplace for individuals and small firms interested in borrowing capital. Our analysis is based on two large peer-to-peer lending online platforms, which we refer to as P_1 and P_2. We are facing an interesting situation where P_1 went public by...