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The statistical significance of portfolio returns

Fornell, Claes; Mithas, Sunil; Morgeson, Forrest - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 162-163

Persistent link: https://www.econbiz.de/10009519945

Empirical evidence of the stock market's (mis)pricing of customer satisfaction

O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 154-161

Persistent link: https://www.econbiz.de/10003866615

Empirical Evidence of the Stock Market's (Mis)Pricing of Customer Satisfaction

O'Sullivan, Don - 2009

Recent portfolio studies provide conflicting evidence on whether the stock market (mis)prices the value of customer satisfaction, as measured by the American Customer Satisfaction Index (ACSI), and whether ACSI-based trading strategies provide market-beating returns. The current research aims to...

Persistent link: https://www.econbiz.de/10013157587

Measuring alpha : the consequences of ignoring the four-factor model ; in response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson

O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 164-164

Persistent link: https://www.econbiz.de/10009519944