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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Corporate strategy uniqueness, analyst herding, and financing constraints
Wen, Yuan; Tikoo, Surinder - In: Strategic Organization 20 (2022) 2, pp. 368-388
Persistent link: https://www.econbiz.de/10013257265