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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction

Jacobson, Robert; Mizik, Natalie - In: Marketing science 28 (2009) 5, pp. 810-819

Persistent link: https://www.econbiz.de/10003899986

The economic and statistical significance of stock returns on customer satisfaction : commentary

Fornell, Claes; Mithas, Sunil; Morgeson, Forrest V., III. - In: Marketing science 28 (2009) 5, pp. 820-825

Persistent link: https://www.econbiz.de/10003921731

The stock market's pricing of customer satisfaction : commentary

Ittner, Christopher; Larcker, David F.; Taylor, Daniel - In: Marketing science 28 (2009) 5, pp. 826-835

Persistent link: https://www.econbiz.de/10003921732

Valuing branded businesses

Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113

Persistent link: https://www.econbiz.de/10003793939

The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective

Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103

Persistent link: https://www.econbiz.de/10003579932

Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder

Jacobson, Robert; Mizik, Natalie - In: Marketing science 28 (2009) 5, pp. 836-845

Persistent link: https://www.econbiz.de/10003921733

Truth or Consequences : An Analysis of Vaporware and New Product Announcements

Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - 2014

The possible predatory and anti-competitive implications of announcing new products well in advance of actual market availability has lead to allegations that firms are intentionally engaging in vaporware. This issue recently surfaced in the antitrust case United States v. Microsoft Corporation....

Persistent link: https://www.econbiz.de/10014036568

Truth or Consequences : An Analysis of Vaporware and New Product Announcements

Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - 2014

The software industry practice of announcing new products well in advance of actual market availability has led to allegations that firms are intentionally engaging in vaporware. The possible predatory and anti-competitive implications of this behavior recently surfaced in the antitrust case...

Persistent link: https://www.econbiz.de/10014037203