The major objective of this study was to test if an official football club sponsorship announcement can influence … official football club sponsorship announcement using event-study method. Our research intention was to test 274 daily stock … prices, in order investigate the potent influence between the announcement of an official football club sponsorship program …

The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior …: stock returns, stock volatility and transaction volumes. The paper deals with stock market reaction on Olympic sponsorship … transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and …

GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event …. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship … caused by sports events' sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this …

The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity …, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 … worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates. In …