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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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B-to-B-Marketing
Emerging economies
Konsumentenverhalten
Marketing management
Consumer behaviour
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
Relationship marketing
27
Marktforschung
21
Internationales Marketing
16
International marketing
15
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
USA
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Schwellenländer
8
Web-based service
8
Economic history
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Book / Working Paper
89
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27
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Collection of articles written by one author
63
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63
Collection of articles of several authors
56
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56
Article in journal
26
Aufsatz in Zeitschrift
26
Festschrift
8
Reprint
4
Aufsatzsammlung
3
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1
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English
116
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Sheth, Jagdish N.
116
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Krishnan, Balaji C.
7
Varadarajan, Rajan
7
Kumar, V.
6
Wind, Yoram
6
Malhotra, Naresh K.
4
Parvatiyar, Atul
4
Sharma, Arun
4
Sinha, Mona
4
Solomon, Michael R.
4
Uslay, Can
4
Yow, John
3
Zaltman, Gerald
3
Christensen, Glenn L.
2
Grönroos, Christian
2
Iyer, Gopalkrishnan R.
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Pels, Jaqueline
2
Addis, Michela
1
Alba, Joseph W.
1
Ambika, Anupama
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Bell, David R.
1
Berthon, Pierre R.
1
Bharadwaj, Sundar
1
Bonsu, Samuel K.
1
Bradshaw, Alan
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
Chakravarti, Dipankar
1
Costa, Janeen Arnold
1
Craig, C. S.
1
Cunningham, Peggy
1
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in consumer behavior
42
Legends in marketing
28
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Journal of global marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Emerald Points
1
Emerald Points Ser.
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
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ECONIS (ZBW)
116
Showing
1
-
10
of
116
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
6
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
7
Models of buyer behavior
Sheth, Jagdish N.
-
1974
Persistent link: https://www.econbiz.de/10013467496
Saved in:
8
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
Saved in:
9
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
10
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
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