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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Marketing management"
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B-to-B-Marketing
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Sheth, Jagdish N.
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Varadarajan, Rajan
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Wind, Yoram
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Parvatiyar, Atul
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Sharma, Arun
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Sinha, Mona
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Uslay, Can
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ECONIS (ZBW)
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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52
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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