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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela; D'Amico, Valerio - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Sales transformation : conceptual domain and dimensions
Corsaro, Daniela; Maggioni, Isabella - In: The journal of business & industrial marketing 37 (2022) 3, pp. 686-703
Persistent link: https://www.econbiz.de/10013165209