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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas
;
Han, Kyuhong
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
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