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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - In: Review of managerial science : RMS 18 (2024) 9, pp. 2749-2780
Persistent link: https://www.econbiz.de/10015135719
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Omnichannel management in B2B : complexity-based model : empirical evidence from a panel of experts based on fuzzy cognitive maps
Alonso-Garcia, Javier; Pablo-Martí, Federico; … - In: Industrial marketing management : the international … 95 (2021), pp. 99-113
Persistent link: https://www.econbiz.de/10012588307