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Role of B2B reliance and brand...
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B2B
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Kittur, Prathamesh
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Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Mapping the intellectual structure of business-to-business loyalty literature : a bibliometric analysis approach
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013399864
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2
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
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