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~subject:"B2B CSR"
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B2B CSR
Consumer behaviour
7
Konsumentenverhalten
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Lieferantenmanagement
6
Supplier relationship management
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B-to-B-Marketing
4
Beziehungsmarketing
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Business-to-business marketing
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B2B marketing mix
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Han, Sang-Lin
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Childs, Simon Sang Hoon
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Lee, Jong Won
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Corporate social responsibility in B2B relationships : examining the effects of multifaceted supplier CSR on business customers trust
Han, Sang-Lin
;
Childs, Simon Sang Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011471394
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2
Does corporate social responsibility matter even in the B2B market? : effect of B2B CSR on customer trust
Han, Sang-Lin
;
Lee, Jong Won
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012501940
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