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B2B communication
Indonesia
8
Indonesien
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B-to-B-Marketing
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Business-to-business marketing
4
Consumer behaviour
4
Genuine small talk
4
Konsumentenverhalten
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Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Communication
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KMU
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Kommunikation
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SME
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Artificial intelligence
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Auslandsinvestition
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Authentic interaction
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Betriebliche Wertschöpfung
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Bruttoinlandsprodukt
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Business network
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Chitchat
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Conversation dynamics
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Corporate Social Responsibility
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Corporate social responsibility
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Critical success factors
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Customer integration
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E-commerce
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Economic growth
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Electronic Commerce
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FDI
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Foreign investment
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GDP per Capita Growth
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Greenfield
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Informal dialogue
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Saragih, Harriman Samuel
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Journal of service theory and practice
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Service language and small talk : differentiating genuine from mundane in B2B contexts
Saragih, Harriman Samuel
- In:
Journal of service theory and practice
35
(
2025
)
1
,
pp. 31-55
Persistent link: https://www.econbiz.de/10015198472
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Genuine small talk, rapport, and negotiation outcomes in B2B relationship
Saragih, Harriman Samuel
- In:
The journal of business & industrial marketing
40
(
2025
)
1
,
pp. 84-100
Persistent link: https://www.econbiz.de/10015206981
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