This paper explores the association between Body Mass Index and a set of variables concerning consumer interest toward nutritional information, quality and marketing characteristics of food products. Socio-demographic and life-style aspects are also examined to profile excess weight consumers....

Consumer inability to make healthy food choices and to maintain a balanced diet is one of the main determinants that can explain the growth of overweight and obesity. Many studies have focused on the different factors affecting food behaviour, but only few of these have considered the role of...