Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...

Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...

An executive's firm-specific human capital is argued to be a critical resource to the executive's current organization, but because of its lack of transferability, is of little value outside the firm. We argue that there exists a form of firm-based knowledge, which we term firm-explicit human...

В статье показаны направления развития институциональных форм взаимодействия властных, предпринимательских и общественных структур при решении приоритетных...

У статті розглянуто питання застосування системного підходу до управління витратами промислових підприємств на сучасному етапі розвитку економічної системи...

Государственно-частное партнерство может стать одним из главных инструментов развития экономики регионов в посткризисный период, в связи с чем ставится вопрос...