Mühlbacher, Axel C.; Kaczynski, Anika; Zweifel, Peter; … - In: Health Economics Review 6 (2016) 2, pp. 1-9
Best-worst scaling (BWS), also known as maximum-difference scaling, is a multiattribute approach to measuring preferences. BWS aims at the analysis of preferences regarding a set of attributes, their levels or alternatives. It is a stated-preference method based on the assumption that...
