Narrow search
Showing 1 - 1 of 1
Cover Image
Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong - In: Electronic commerce research 24 (2024) 3, pp. 2045-2064
Persistent link: https://www.econbiz.de/10015078506